While businesses have long eyed the cell phone as a new revenue stream, recent market developments indicate the technology is finally beginning to deliver on its promise. By 2013, more than two billion consumers worldwide are expected to have made a purchase using their mobile, according to market research firm Juniper. Plus, more than 20% of all businesses worldwide are already offering customers some way to make purchases or order services via cell phone, according to Juniper.
Specifically, many of these businesses are offering “cell-phone-friendly” versions of their web sites, light-weight alternatives that are specially designed to download more quickly to the
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