Deciding that your home-based business would benefit by having its own web site was the easy part. The tough part is avoiding the nasty pitfalls that make too many web sites money losers instead of money makers.
The first commercial web sites were designed by early computer experts. These hardy pioneers were quite comfortable in the arcane world of computers, but woefully lacking in communications and marketing skills. The result was a flood of clever web sites that accomplished little except make their sponsors look silly.
That's mostly over now. During the past few years, web design has evolved into a sophisticated combination of art
...